POLSKI

See the report from representative segmentation studies of the 50-70 generation of Poles

CU Communication Unlimited
and Atena Research & Consulting
present
a breakthought report.

Because the facts are stronger.

 

MONEY, SEX AND POWER -

WHAT DRIVES PEOPLE 50+?

A generation which is financially stable, powerful and active – including sexually.

THEY ARE A GENERATION WITH UNIQUE EXPERIENCE:

winning the fight for democracy, transformation challenges and the opportunities they got then.
Also - received life lessons and lessons learned from them, and finally - solid successes.

They know their potential and use it.

DEMOGRAPHIC TERMS "50-70" ARE ONLY A METRIC.

Here are psychography rules - the experience of this generation is unique and makes these people special.

This is the strongest 50/70-year-old.

* Power Generation study. Money sex and power - what drives people over 50 ”was carried out by the quantitative and qualitative method at the turn of March and April 2019. The quantitative measurement was carried out using the CAWI method on a representative sample of 815 people aged 50-70 (gender representativeness, age ranges, education) and the size of inhabited cities). The qualitative study carried out 24 in-depth ethnographic interviews in the homes and surroundings of the respondents, supplemented by 24 ethnographic diaries.

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Feel free to contact us

Elżbieta Wojtczak
CU Communication Unlimited
+48 602 318 558
ewojtczak@commu.pl

Agnieszka Brytan-Jędrzejowska
Atena Research & Consulting
+48 605 053 685
agnieszka.jedrzejowska@atenaresearch.pl